Aug 22, 08

From The Book

Business: Introduction

Business doesn't have to be destructive. At its core, business is about livelihoods and service: providing for our needs by providing what others need. Increasingly, all sorts of people, from CEOs and economists to consumers and small investors, are realizing that we can remake business to truly serve the public good - and make a lot of money in the process. We can build businesses that embrace sustainability, openness, and fairness not as a sideline ethical consideration, but as the path to profits. Indeed, millions of people are involved in efforts to capture the profit that's available through healing the planet.

image from dbking


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